Chances are most people have never heard of Vertu. Unlike other manufacturers which mass produce cell phones for the general public, Vertu caters to a very small and exclusive group of consumers. Creating personal instruments that are as much communication devices as works of art, Vertu produces a small supply of luxury phones crafted in partnership with the most prestigious jewelers and craftsmen. Incased in precious metals and the finest leather hides, the effort to create Vertu phones alone resulted in over 20 new patents. But perhaps the draw of the Vertu is that it is not just a phone. When consumers acquire a Vertu, they join an exclusive community around the world with access to the Vertu Concierge. A global network equal to that of the world's finest hotels, a personal support system twenty-four hours a day allow users to receive expert information on travel and entertainment, as well as reservations, preferred rates and access to emergency assistance - simply by pressing the dedicated key on the side of the phone. As the newest device from Vertu's limited product portfolio, the new Signature 2006 upgrades the original, adding an improved color screen, GPRS support, and internal antenna. Setting the standard for exquisitely crafted, high-quality, luxury mobile communication, Vertu's amazing success over the last four years has been the company's single-minded dedication to craftsmanship.

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