O2 UK's customers will be able to search, browse, preview and purchase full-length tracks from Napster's immense catalog of over 5 million tracks and play them on their mobile handsets and PCs.

The Napster Mobile service contains several sophisticated features, including a recommendation engine that makes content recommendations based upon each consumer's musical taste, and dual delivery, a feature that sends a copy of the content purchased on the handset to the customer's PC.

Under the hosting agreement Ericsson's responsibilities include systems integration, operations, maintenance and content management of the Napster Mobile service for O2 UK. Hosting is a part of Ericsson's Managed Services offering. It is a business model that ensures easy and cost-efficient launches of end user appealing services.

Full story: 3g.co.uk