Mashups are great, they combine the best of multiple applications and make for a more versatile and convenient user experience. The latest map-mashup to hit the iPhone brings together the convenience on local search, Google Maps, and City Guides. Enter Schmap.

Directing your iPhone Safari browser to www.schmap.com takes you to your Schmap homepage, where you can choose to browse through "City Guides" broken down by categories (restaurants, shopping, etc.) or search for local businesses in your area. Great, there are a lot of map-services on the web that do the same thing. Right?

Full story: intomobile.com